THE SHINING - TEASER STORYBOARD

For this teaser trailer I have decided to use the opening shot from the film of a car driving through the mountains. However in between there will be cutaway shots of particularly scary shots from the film. When these cutaway shots happen the strings music will screech. The inspiration behind this is the American Horror Story opening sequences.

FILM PROMOTION

HISTORY OF THE TRAILER

TRAILER 10 - AMY

AMY 

The teaser trailer is 1 minute 29 seconds. As it is a documentary film it mostly consists of previously filmed shots of Amy Winehouse. The teaser shows some of these clips slowly zooming out to show a collage. The sound is slow string music and faintly one of her songs 'back to black'. Clips of her talking are also heard. These clips of her talking are particularly have particular impact because of what she is saying. Overall the teaser has a very nostalgic feel which will draw in the audience and make them want to see more.



 https://www.youtube.com/watch?v=Za3lZcrzzcM

The theatrical trailer is 2 minutes 15 seconds. It starts a lot more optimistic than the teaser. A video montage of Amy Winehouse smiling and her song 'back to black' playing loudly gives it a happier feel. However towards the end the music slows down and becomes fainter. This change of mood lets the audience see the progression of Winehouse's mental state which is shown more clearly in the film. Voice over clips of different people talking about Winehouse are played, making it clear this is a documentary.

TRAILER 9 - THE EXORCIST

THE EXORCIST 

https://www.youtube.com/watch?v=z6N7RaTa78Q 

The teaser trailer is 1 minute 43 seconds. It starts with a short shot from the film and a voice over introducing the plot. These voice overs were typical of old trailers. After 33 seconds a montage of black and white animated shots are shown in order to induce fear. Very dramatic music is added to emphasise the horror aspect. It succeeds in teasing the audience due to how ambiguous it is. 

https://www.youtube.com/watch?v=YDGw1MTEe9k 

The theatrical trailer is 1 minute 42 seconds and has a voice over similar to the one in the teaser trailer however much longer. Longer shots from the film are shown so the audience understand the plot. The face of the girl being possessed is not shown apart from very faintly at 1:21. This gives the film an air of mystery and intrigues the audience. 

TRAILER 8 - THE DARK KNIGHT

THE DARK KNIGHT 

This teaser trailer is 54 seconds. It is different to other teasers as no shots from the actual film are shown. Only an animation of the well known batman logo. This is accompanied with intense music and some lines of dialogue from the film. As the batman franchise is already a well known one this teaser may intrigue people more than showing shots from the film.







https://www.youtube.com/watch?v=EXeTwQWrcwY

The theatrical trailer is 2 minutes 30 seconds, which is considerably longer than the teaser. Important shots from the film are put in without giving away too much. A lot of focus is put on the joker, using his dialogue as the voice over a lot. This is because his character is perhaps the biggest selling point for the film. Many dramatic sound effects are used along with dramatic music to show the tense action nature of the film. The main characters are shown and some of their dialogue is put in as well.

TRAILER 7 - HARRY POTTER AND THE ORDER OF THE PHOENIX

Harry Potter and the order of the phoenix 

The teaser trailer is 58 seconds long, conforming to the trailer type. It is very fast paced with many short dramatic shots. These along with the fast paced music make it clear to the audience the film is dramatic with a lot of action. Different pieces of dialogue are used and sometimes are carried over different shots. These help the audience understand some of the plot. Different shots of the main characters are shown to attract the audiences interest. As it is a famous film series the audience will recognise the characters shown.

The theatrical trailer is 2 minutes. Much like the teaser it has dramatic music that gives it a fast pace. Through dialogue and different shots quite a lot of the plot is given. Although with this film it is not as important to keep the plot a mystery as the books are already very famous.

TRAILER 6 - BACK TO THE FUTURE

Back to the future 

This teaser trailer is 1 minute 23 seconds which conforms to the trailer type. It starts with close ups of the main character focusing on different parts of him, such as his shoes. These shots are alternated with extreme close ups of different features on the car. All of these close ups have very electrical looks to them, showing that technology is a big part of the film. The full face of the character is only shown at roughly 1 minute in. He also looks straight at the camera and says a line of dialogue which gives the audience some more of the plot.

The theatrical trailer is 1 minute 43 seconds long which is not much longer than the teaser however it gives a lot more because of the fast pace. There is a theatrical voice over, which is not in the actual film, giving a summary of the plot. It is accompanied by shots from the film and some diegetic dialogue.

TRAILER 5 - INTERSTELLAR

Interstellar

The teaser trailer is 1 minute 52 seconds long. Which is slightly longer than expected but not enough to be subverting the trailer standards. The trailer consists of dramatic music and a voice over from the main character. A montage of secondary clips that are not a part of the actual film are shown. These accompanied with the ambiguous narration help the audience to gain an understanding of what the central themes are. The last 45 seconds consist of shots from the film itself, although not any giving away the plot.

The theatrical trailer is 3 minutes which is also slightly long. It gives away a lot more of the story line especially with the dialogue. A feature used a lot is dialogue being used as a voice over for different shots. This way more can be shown within the 3 minutes. Also particularly important lines can be said with a black screen shown. This was the audience is completely on what is being said, giving it more impact. For example this is used for the line "we ran out of food". This line is important as it tells the audience an integral part of the plot. It is also used for the very last line in the trailer "I'm coming back". From this line the audience can infer a big part of the plot as well.

TRAILER 4 - THE BLAIR WITCH PROJECT

THE BLAIR WITCH PROJECT 

The teaser trailer is 44 seconds which is conforming to the trailer type. It has very intense music throughout and starts with black screen and heavy breathing. On the black screen a passage of text is shown giving away some of the plot. The rest of the trailer is black screen with one of the characters talking. At 37 seconds the black screen changes to show the actual shot in the film of the girl talking to the camera. It definitely makes it clear it is a horror film and leaves the audience wanting to know more. The short nature of it is effective in teasing the viewer.



https://www.youtube.com/watch?v=4V6FtC9XB98
The theatrical trailer is 1 minute 53 seconds. It has no dialogue and the only sound is ominous music. Shots from the film are shown with no sound which creates mystery for the audience. Text on black screen is used to further establish the plot and interest the audience.

TRAILER 3 - REQUIEM FOR A DREAM

REQUIEM FOR A DREAM 

https://www.youtube.com/watch?v=rx0hzO1GL5E&t=12s
The teaser trailer is 1 minute 19 seconds, conforming to the conventions. The same line is repeated at the beginning of the trailer and at the end. Both time without music. This creates a cyclical effect and also a curiosity for the audience. The rest of the trailer is very fast tempo with many short shots jump cutting to each other. There are split screens used to show the different characters stories. A lot of close up shots on body parts such as the mouth and eyes are used. As well as closeups of different objects moving such as trees and bubbles. These put together with the fast repetitive music creates a sense of disorientation. The plot is not revealed and the characters are shown but not established. However themes of drugs, youth and sex are clear.

https://www.youtube.com/watch?v=0nU7dC9bIDg
The theatrical trailer is 2 minutes 18 seconds. It is quite unconventional as it shows long scenes of dialogue with no non diegetic music. There are also montages of short close up shots of drug use with no non diegetic sound, only sound effects of the objects used. The plot is made clearer especially wiht the longer scenes and the theme of drugs is expanded. However it still leaves the audience curious as a lot is left unanswered.

TRAILER 2 - 127 HOURS

127 HOURS 

The teaser trailer for 127 hours is 1 minute 42 seconds which is slightly long for a teaser trailer but it still succeeds in teasing the audience. There are short shots of other successful films from the director, Danny Boyle. This is because he is a well known director and can attract the attention of audiences that enjoyed his other films. Most of the trailer focuses on the beginning of the film. Only with the last shot is the actual story line slightly revealed. This helps tease the audience as they are left with one dramatic shot, wanting to know more.

The theatrical trailer is 2 minutes 34 seconds. Both trailers utilise split screens a lot. This means more shots can fit into the trailer. The plot is developed more for the audience and so is the main character. This trailer focuses more on the actual plot of the film and the characters predicament. Many short statements are shown in text to engage the audience and make them curious of what will happen.

TRAILER 1 - WHIPLASH

WHIPLASH 

https://www.youtube.com/watch?v=6hzyi010TmM
The teaser trailer for whiplash is 31 seconds long which is conforming to the trailer type. It has a very fast tempo, consisting of short takes jump cutting to the next. It starts with a fast jazz track with a montage of different jazz related shots. Including a voice over from the main character, so immediately the audience knows he is the protagonist. At 7 seconds the music stops for a brief dialogue followed by tense, dramatic music. Through this the audience can infer jazz is a central theme to the plot but it has a sinister twist. There is one shot where different film festivals are displayed. There are also short one sentence reviews displayed in  between shots. Overall the teaser gave a sense of what the film could be about whilst still keeping it ambiguous.

The theatrical trailer is 2 minutes 7 seconds long. This is typical of a theatrical trailer. It consists of longer shots from the film with jump cuts. The two main characters are established clearly with their personalities coming through a lot more than the teaser trailer. The plot becomes a lot more clear as well. Whilst having longer shots it still maintains the fast tempo especially towards the end of the trailer when the  drum beat is increasing in tempo. This reflects the fast, intense atmosphere of the film.Important scenes in the film are shown especially the scene shown in the picture below. This scene is the longest one shown in the trailer and is a very important one within the film.

THEATRICAL VS TEASER TRAILER